Brand guide · the CERTIFIED system
The brand's soul is proof you can see, so the design becomes an actual record worth reading: ink and paper as two worlds, one bold marigold accent, a wax seal, ticket craft, and mono serials.
01 · Marks
The split-ring loop reads as give and give-back, with a rust center as the prize drawn. The seal is the signature device: it stamps every campaign as certified and on the record.
02 · Color
Deep pine-ink is the prize world. Warm archival paper is the proof world. Marigold gold is the single bold accent. Teal verifies, rust stamps.
03 · Type
A confident display face with a real point of view for headlines, a clean Swiss-neutral text face for everything you read, and a mono face for serials, prices, and timestamps.
Tickets are sold by the licensed nonprofit that runs the raffle. The more you buy, the better your odds and the more goes to the cause. Every drawing is on record.
04 · Components
Mode stamps, the receipt, and the ticket carry the promise on every campaign.
One always appears on a campaign.
Voice
Candid, vivid, neighborly, exact. Energetic without hype.
