Brand guide · the CERTIFIED system
The brand's soul is proof you can see, so the design becomes an actual record worth reading: ink and paper as two worlds, one bold marigold accent, a wax seal, ticket craft, and mono serials.
01 · Marks
The split-ring loop reads as give and give-back, with a rust center as the prize drawn. The seal is the signature device: it stamps every campaign as certified and on the record.
02 · Color
Deep pine-ink is the prize world. Warm archival paper is the proof world. Marigold gold is the single bold accent. Teal verifies, rust stamps.
03 · Type
A high-contrast serif for authority and warmth, a clean grotesque for text, and a mono face for serials, labels, and timestamps: the texture of a record.
Enter free, sponsors fund a fixed gift to the cause, and every campaign publishes who won, how the draw was run, and where the money went. That is the whole product.
04 · Components
Mode stamps, the receipt, and the ticket carry the promise on every campaign.
One always appears on a campaign.
Voice
Candid, vivid, neighborly, exact. Energetic without hype.
